Here’s a snapshot from a web page that talks about General Motors diet plan.
A user who was religiously following the GM diet plan stumbled upon this web page and was taken aback—not by looking at the menu for Day 5 of the diet plan but looking at the 50% off Domino’s teaser staring right back at him.
So what should he do? Click to order? Or ignore the scrumptious-looking pizza and look at only the diet menu? He had crossed four successful days of the diet, and he had three days more to go….
Must say, Domino’s advertising team knows their company’s regular customers very well!
